AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
What is evernote clearly2/22/2023 A common opinion is that web accessibility isn’t applicable to B2B websites, and only relevant to the public sector – an opinion that is wrong! If your website doesn’t accommodate users with an impairment, how do you expect to turn any of those users into a customer? The final point isn’t a specific example of a website, but rather, the answer to a frequently asked question in the area that’s important not to ignore. The importance of website accessibility for B2B They have also embedded a tour of the product to provide an interactive experience of how it works. Providing the user with a free trial gives the user a possibility to try out the product before purchasing, lowering the threshold for signing up. Zendesk highlights their brand identity by adding a sense of humanizing touch in every design aspect. Phrases like “champions of customer service” or “champions of awesome free trials” create an easy-going and inviting feel. The Zendesk website uses a clean minimalistic and modern design with a friendly tone of voice. AsanaĪsana is a work management platform designed to help teams stay organized, connected and on track with projects, tasks, and workload. Using minimalistic icons and design elements with branded coloring creates a solid brand awareness too.įinally, the transparency of their prices and plans ensures there aren’t any hidden surprises. Users of Evernote immediately recognize its distinctive shade of green, so it’s no surprise that the same green is used effectively as an accent color throughout the site and app. The mixture of content and images combined with whitespace avoids clutter or overloading the user with information. The text is short, easy to understand, and to-the-point. The clean and minimalistic design also makes it easy for users to scroll through the different sections and pages. The reader can clearly see what they could be using if they get the application: is it user-friendly? Does it have the features I need? Keeping in mind that many users don’t like to read long detailed descriptions, having imagery that sells the product like this often does a great job. On their website, Evernote clearly addresses the user pain points they are targeting and offers solutions - but where they really stand out is the clean minimalistic design, and appropriate platform screenshots.
0 Comments
Read More
Leave a Reply. |